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Google Analytics / Tag Manager

Connect your site to Google’s website audience analysis tool
Google Analytics / Tag Manager
    • Manage all your tags from one centralised app
    • Analyse the impact of your marketing strategies
    • Adopt new tools quickly
  1. What's in it for you

    In this highly competitive field of e-Commerce, understanding the behaviour of your customers and visitors has become crucial for any successful online shop: 40% of marketers have difficulties to prove the ROI of their marketing campaigns (Hubspot, 2018). Thanks to the Google Tag Manager Apps it's possible, quick and easy!

    Choose an easy-to-use tool

    Google Tag Manager is an intuitive and easy-to-use tool. Add or edit tags in a few clicks and view your changes before publishing. The publication of changes is almost immediate on your website.

    Full freedom in customising your tag triggers

    With triggers from Google Tag Manager, you can easily choose the pages on which your tags will be activated. Develop new strategies based on events, your visitors location, etc.

    Integrate other tag templates

    Google Tag Manager is compatible with marketing tags from Google and many third-party publishers (ComScore, Criteo, CrazyEgg, etc.). Set up and quickly configure new tools. You can integrate HTML tags and custom Javascripts just as efficiently.

    About Google Tag Manager

    Google Tag Manager est un système de gestion de tags qui vous permet d’ajouter et de gérer des balises ou des extraits de code sur votre site Web. Une fois l’Apps ajoutée à votre site Web, vous pourrez configurer des balises via l’interface utilisateur de Google Tag Manager sans avoir à modifier le code de votre site. Vous réduisez ainsi le risque d'erreur et pouvez apporter des modifications à vos tags sans avoir besoin de connaissances techniques.